Posts tagged subscriptions
A new way of thinking about business

With subscription services gaining in popularity for many brands today, I found this thought from Roel de Vries, CMO at Nissan Motor Company, to provide helpful guidance:

“Firstly the concept that you have an ongoing relationship with your consumer is a fundamental new way of thinking about business. For me, it’s less about having a business model around subscription services than it’s about having a subscription mindset in everything we do. It’s recognizing you have a daily, weekly, monthly relationship with your customer that you have to effectively manage.”

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