Posts tagged Product Design
Interview with Thought Leader Dina Chaiffetz, Director of Product at Prolific Interactive

Dina Chaiffetz is a San Francisco-based product strategist and UX researcher. In her work at Prolific Interactive, where she serves as Director of Product Strategy, she partners with big brands including Sephora, American Express, WeWork, and Gap Inc to design and grow their mobile initiatives. In this interview, Dina shares how her background in behavior science helps her to strategically address business goals and user needs. She frequently speaks and writes about the application of consumer psychology to product design, and serves on the leadership team of mBolden.

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